Sales Strategies for the Non-sales Manager

Increase your effectiveness in your business leadership role by understanding how sales strategy and sales management affect all lines of business. Learn how your role in the organization can contribute to a winning sales plan.

Course Description

This sales strategy course will provide you with a solid foundation in today’s most important sales leadership skills. You will gain the business skills to work effectively with your organization and contribute to new sales strategy development and its successful implementation.

Course Locations and Times
Location: Date:
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Pricing

Member Price: $590.00
Non-Member Price: $990.00
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Who is this for?

Any business leader

Managers and executives that want to improve their sales planning competency

Future leaders

Those who have management aspirations. As well as those working towards a Professional Freight Forwarder (PFF) designation.

What you'll learn

  • The foundations of a comprehensive sales strategy
  • Viewing your role from a ‘sales leadership’ lens
  • How to effectively manage customers as assets
  • How sales plans relate to the organization’s financial business goals
  • How to align sales strategy to organizational strategy
  • Steps to achieving a customer-centric business to increase sales
  • Using key financial metrics to measure sales program success and ROI
  • Coaching your staff towards sales excellence
  • Building a business case to support new sales innovations
  • Managing ongoing sales team challenges the right way
  • How to improve overall sales organization performance

Frequently Asked Questions

Is the course geared to freight forwarders?
The course uses sales models and case studies from global logistics firms, but is not limited to freight forwarders.
Is there a final exam for this course?
No, the course is assessed on attendance and participation in the workshops, and completion of assignments throughout.
Does this course teach me to sell?
Some emphasis is on individual selling techniques, but this course teaches the learner how to understand, and build or improve a sales structure within an organization from the perspective of upper management.

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